Adoption in real work
Where AI is being used within recurring workflows—and where checking, rework, handoffs or escalation still absorb the apparent benefit.
Newbery Advisory Research
How are mid-sized UK law and accountancy firms turning AI use into organisational value?
Newbery Advisory is conducting an invitation-led study of how AI is being adopted inside mid-sized UK law and accountancy firms.
It looks beyond which tools are available to examine what changes in workflows, behaviour, management and measurement once AI becomes part of day-to-day work.
Why this study
Most market research tells us whether firms have bought AI tools or whether professionals have tried them. That is useful, but it does not tell leaders whether adoption is consistent, whether responsibilities and workflows have changed, or whether the firm can demonstrate better outcomes.
This study is designed to build a more practical picture of the organisational conditions that help or hinder value realisation.
What the study examines
Ownership and oversight
Who owns the workflow, makes decisions, checks outputs and intervenes when confidence or accountability is unclear.
People and capability
How role clarity, learning, confidence, manager reinforcement and employee experience affect sustained adoption.
Value and measurement
What firms measure, and whether time saved becomes capacity, quality, client service or commercial value.
How participation works
This is an invitation-led study. Selected participants receive a direct survey link by email; this webpage does not collect registrations or survey responses.
Participation is voluntary. The invitation and survey explain the purpose of the study and how responses will be used before anyone takes part.
Findings will be reported in aggregate. No participant or firm will be named in published material without express permission.
Questions about the study?
If you have received an invitation and would like to ask a question about the research, email contact@newberyadvisory.com with the subject line “Research”.
For questions about personal data, email privacy@newberyadvisory.com.